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	<title>Comments on: Riding a Cause &#8211; the Power of Movement Marketing</title>
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	<link>http://navelmarketing.com/2008/05/17/riding-a-cause-the-power-of-movement-marketing/</link>
	<description>Word of Mouth Marketing From the Inside Out</description>
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		<title>By: bcritchfield</title>
		<link>http://navelmarketing.com/2008/05/17/riding-a-cause-the-power-of-movement-marketing/#comment-156</link>
		<dc:creator><![CDATA[bcritchfield]]></dc:creator>
		<pubDate>Thu, 11 Sep 2008 21:46:15 +0000</pubDate>
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		<description><![CDATA[Thank you for your comment, Shane. You know the saying about the cobbler&#039;s children? I will get some of those chapters posted and I would love to hear your feedback.]]></description>
		<content:encoded><![CDATA[<p>Thank you for your comment, Shane. You know the saying about the cobbler&#8217;s children? I will get some of those chapters posted and I would love to hear your feedback.</p>
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		<title>By: Shane Walton</title>
		<link>http://navelmarketing.com/2008/05/17/riding-a-cause-the-power-of-movement-marketing/#comment-155</link>
		<dc:creator><![CDATA[Shane Walton]]></dc:creator>
		<pubDate>Thu, 11 Sep 2008 21:40:41 +0000</pubDate>
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		<description><![CDATA[I appreciate your novel (or I suppose navel) approach to marketing.  I am starting a somewhat similar blog urging organizations to eschew traditional marketing in favor of building movements (&lt;a title=&quot;Movement Builders&quot; href=&quot;http://movementbuilders.com&quot; rel=&quot;nofollow&quot;&gt;Movement Builders.com&lt;/a&gt;), and was pleased to find you using some of the same language in this post.  I&#039;m going to subscribe to your feed and look forward reading some of those promised book chapters.]]></description>
		<content:encoded><![CDATA[<p>I appreciate your novel (or I suppose navel) approach to marketing.  I am starting a somewhat similar blog urging organizations to eschew traditional marketing in favor of building movements (<a title="Movement Builders" href="http://movementbuilders.com" rel="nofollow">Movement Builders.com</a>), and was pleased to find you using some of the same language in this post.  I&#8217;m going to subscribe to your feed and look forward reading some of those promised book chapters.</p>
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