Our service is a platform. We benefit only when it works to benefit our community. Here’s what we do:

• For consumers – “Provide more value for their household budgets while enabling them to earn money and support their favorite charitable organizations – for doing what they’re already doing.”
• For trusted local businesses – “Enabling growth, reducing costs and strengthening customer loyalty by amplifying and voluntarily incentivizing word-of-mouth.”
• For NFPs – “Generate self-sustaining donations and strengthen community relationships – without depleting your donors’ budgets. For free.”

So, taking your admonition to boil these into one cause:

“Reward the community (consumers, local businesses and not-for-profits) by empowering trusted relationships.”

Phew! That feels better.

How does it look to you?

– - T

Thanks for the comment. What I just read is an ad for your company, not a cause. There is a cause in there somewhere, but you haven’t been able to articulate it well. A cause goes beyond what your company does.

The best question to ask yourself is: if your company were a religion, what would it preach?

“Funding great causes” is a cause. “Daily meaningful activities for kids” is a cause. “Bringing families together” is a cause. All of these are causes created and preached by clients of mine. There is something inherently emotional in these causes. It is something that motivates and inspires. I would encourage you to take it a step higher.

As you say, “companies need a “higher, holier calling” that goes beyond making money. They need to stand for something.” We share this conviction.

Organic WOM conversations occur 3 billion times each day in the US. Our model uses our patent-pending process to allow Members to engage this organic advertising to benefit their favorite charities.

YouGottaCall.com allows Members to affiliate with their local, trusted service providers (TSPs). They may refer their fiends and neighbors to their TSPs through the network. Additionally Members searching for a local business online may locate TSPs through their trusted friends.

Our slogan is “Trusted local Experts. Word-of-mouth referrals. Doing good.” Our network is entirely free to join and use. However TSPs may choose to reward their network each time they gain new business through WOM referrals.

In this way we’re “Better than free”. But Members who earn these rewards may designate them to be paid directly to their favorite not-for-profit.

Our goals are to enable the trust established by local businesses to help them grow their business and serve their communities while benefitting worthy, trusted charitable organizations. We are operating in the test market of central Connecticut and have plans to roll out to other areas.

http://www.yougottacall.blogspot.com/