Word of Mouth Marketing | Social Media, Search, Blog, and Viral Marketing

Word of Mouth From the Inside Out

November 15, 2010 at 3:09 pm bcritchfield Leave a comment

Navel Marketing helps create organizations worth talking about and then arm customers to spread the word. On the surface, this may seem like a simple enough task, but too many companies today focus the majority of their efforts on how to get the word out with little thought as to why someone would care. Whether you choose to use more traditional tactics, such as advertising, or new methods, such as social media, your target market needs to know why you matter before they invest any time or emotion in your brand.

Marketing today is about meaning. Customers buy products but evangelists buy causes. You have to mean something in the marketplace before someone will take notice of your communications and, most importantly, tell others about them. Navel Marketing helps you develop the inner tools that create meaning for your customer, such as a cause, a unique and compelling position, a culture that reflects your cause, a simple repeatable message, a viral customer experience, and more. We then implement word-of-mouth marketing tools to help arm your customers spread the word.

Entry filed under: Advertising, Customer Evangelism, Cutomer Experience, Marketing From the Navel, Marketing Strategy, Marketing Tactics, Navel Marketing, New Media, Positioning, Social Media, Social Networking, Web 2.0, Word-of-Mouth, word-of-mouth marketing. Tags: Customer Experience, marketing from the inside out, Navel Marketing, Social Media Marketing, viral marketing, word-of-mouth marketing.