About
What is Navel Marketing?
When was the last time you truly contemplated your navel – beyond your morning lint excavation?
What does that have to do with marketing?
Those familiar with practice of Omphaloskepsis know the concept of contemplating one’s navel as an aid to meditation. Those of us who are bit more irreverent simply refer to it as “Navel-gazing”. Simply put, it is the practice of deep reflection and the process of becoming self-aware.
In a business, navel-gazing is critical if you are to develop an organization that is “buzz-worthy”. Too often, companies try to solve problems by launching a new ad campaign (i.e. putting lipstick on the pig”). True marketing means looking inward to develop a company worth talking about. Then you can more effectively spread your message. Navel Marketing works with companies to develop and implement the inner tools (a cause, employee evangelists, a positioning statement, etc.) that create an organization worth talking about. We then help you implement word-of-mouth marketing tools that help you spread the message.
One of our areas of specialty is helping you use social media tools to facilitate and participate in conversations with your customers and prospects. While there are many so-called “social media experts” these days, Navel Marketing helps you develop the target audience, message, and cause that will drive conversations about your brand and then we produce your content and manage your social media efforts for you. We deliver results from your social media efforts.
For a complete listing of our services, view our menu.
To see how Navel Marketing can transform your business, view our case studies.
Contact Us
208.283.4789
Email Us
2806 E. Hazeltine Way
Chandler, AZ 85249
The People Behind the Navel
Brian Critchfield
Besides his reputation as a connoisseur of brainless comedies and Barry Manilow music, Brian is an international speaker, author, and consultant on the topics of word of mouth marketing, marketing strategy, and online marketing. His work with hundreds of companies has generated not only amazing results, but helped him to hone a formula for building word of mouth marketing from the inside out. He has delivered seminars from Salt Lake City to Kuala Lumpur, Malaysia and his articles have appeared in publications as far reaching as Forbes India. He is also currently writing a book detailing his formula called “Marketing from the Navel: How to become a Company Worth Talking About and Arm Customers To Spread The Word.” Now for the stodgy stuff…
Brian has over 17 years of marketing, sales, and business development experience. He has been instrumental in launching and building many organizations including launching and building brands, growing sales forces and channels, launching new divisions, developing manufacturing partnerships, re-branding and re-positioning companies, and helping Fortune 500 firms launch products and develop go-to-market strategies. For the last 6 years, Brian has been running word-of mouth marketing agencies, delivering seminars, and working with clients all over the world.
Recently, Brian was awarded the Accomplished Under 40 award which recognizes the top 40 business leaders under the age of 40. He serves the community on several boards of directors, civic groups, and youth groups. He holds a BBA degree in Marketing from Boise State University and a Global MBA through the prestigious Thunderbird School of Global Management, where he is also a guest blogger for the Thunderbird Knowledge Network. Brian is married with 4 daughters who will likely one day drive him to drink.
Mike Boss
One of the few Dead Head cat lovers of the world, Mike is the reigning world champion in “Name That Tune”. Mike is a 25 year PR veteran who is constantly pushing the envelope in his profession. He started his career as an analyst for Dataquest (now Gartner) where he researched trends in the technology industry. Later, he went over to the dark side as a flak for a prominent Portland agency and then moved to Boise where he ran his own PR agency for 10 years. Most recently, Mike was Director of Earned Media Strategies at BlueLine Grassroots Marketing and the PR Director for MPC Computers.
Mike also serves on the board of directors for Capital City Communicators and does extensive work for Habitat for Humanity. He is a blogger for the Idaho Business Review, Managing Editor of the TechBoise blog, and the head content creator for the Behind the Menu blog and podcast series. Mike has two grown children who he hopes will make him a grandfather sometime soon.
