Author Archives: bcritchfield

Customers Buy Products, Evangelists Buy Causes

Qwest’s So-Called “Spirit of Service”

Lead Measures vs. Lag Measures

The Cobbler’s Children Dilemma

Feedback on “Marketing From The Navel,” the Book

Strategy. Tools. Tactics.

E-Book Readers Are For Influencers

If Social Media Were a Planet…

Marketing is About What You Are NOT

Word of Mouth Marketing – Dilbert Style