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Category Archives: Marketing Strategy

Customers Buy Products, Evangelists Buy Causes

Dove Customer Evangelism
May 10, 2013 Advertising word-of-mouth marketing Cause Marketing Customer Evangelists Customer Evangelism Dove Dove Campaign For Real Beauty 1 Comment

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing Leave a Comment

E-Book Readers Are For Influencers

October 15, 2010 Amazon Amazon Kindle Amazon.com Apple iPad Barnes & Noble barnes & noble nook digital publishing e-book e-reader eBook eReader iPad Kindle nook Sony Reader 2 Comments

Marketing is About What You Are NOT

October 14, 2010 focus Marketing Marketing Strategy Positioning Leave a Comment

Word of Mouth Marketing – Dilbert Style

October 4, 2010 comic strip dilbert Innie Model Navel Marketing Navel Model Word-of-Mouth word-of-mouth marketing Leave a Comment

Strategy First, Then Tactics

November 9, 2009 Amazon.com Facebook Marketing From the Navel Marketing Strategy Marketing Tactics Stephen Covey Sun Tzu: The Art of War for Managers; 50 Strategic Rules The 7 Habits of Highly Effective People viral marketing 4 Comments

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a Comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 3 Comments

A Word About Tolerance on the Social Web

June 25, 2009 building an online brand Freedom of speech social brands social media Social web tolerance 4 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

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Evolution from Web 1.0 to Web 2.0 to Web 3.0
Declining Terms of Trade
Idaho Vandal Poster (Cover your eyes!)
Coffee Shop

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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Recent Posts

  • Customers Buy Products, Evangelists Buy Causes
  • Qwest’s So-Called “Spirit of Service”
  • Lead Measures vs. Lag Measures
  • The Cobbler’s Children Dilemma
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