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Category Archives: Marketing Tactics

Lead Measures vs. Lag Measures

April 16, 2013 Lag Measure Lead Measure Marketing Metrics Measurements Measuring Marketing Metrics Leave a Comment

The Cobbler’s Children Dilemma

April 15, 2013 Cobblers Children Customer Evangelists Marketing Tactics Napsterize knowledge social media word-of-mouth marketing Leave a Comment

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing Leave a Comment

If Social Media Were a Planet…

October 14, 2010 Facebook Map of Online Communities social media Social media strategy Social Network Twitter 2 Comments

Word of Mouth Marketing – Dilbert Style

October 4, 2010 comic strip dilbert Innie Model Navel Marketing Navel Model Word-of-Mouth word-of-mouth marketing Leave a Comment

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Strategy First, Then Tactics

November 9, 2009 Amazon.com Facebook Marketing From the Navel Marketing Strategy Marketing Tactics Stephen Covey Sun Tzu: The Art of War for Managers; 50 Strategic Rules The 7 Habits of Highly Effective People viral marketing 4 Comments

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 3 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

Marketing From The Navel

January 31, 2009 Advertising Marketing Strategy Navel Marketing Public Relations social media Social Media Marketing Leave a Comment

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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  • RT @walt_danley: Housing market now the 'tailwind' pushing economic growth - Phoenix Business Journal ow.ly/lic0e 1 week ago
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Recent Posts

  • Customers Buy Products, Evangelists Buy Causes
  • Qwest’s So-Called “Spirit of Service”
  • Lead Measures vs. Lag Measures
  • The Cobbler’s Children Dilemma
  • Feedback on “Marketing From The Navel,” the Book

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