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Category Archives: Navel Marketing

Lead Measures vs. Lag Measures

April 16, 2013 Lag Measure Lead Measure Marketing Metrics Measurements Measuring Marketing Metrics Leave a Comment

Feedback on “Marketing From The Navel,” the Book

December 3, 2010 Book Feedback Marketing From the Navel Leave a Comment

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing Leave a Comment

If Social Media Were a Planet…

October 14, 2010 Facebook Map of Online Communities social media Social media strategy Social Network Twitter 2 Comments

Marketing is About What You Are NOT

October 14, 2010 focus Marketing Marketing Strategy Positioning Leave a Comment

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a Comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 3 Comments

And… We’re Back

September 23, 2009 Boise Idaho Navel Marketing WordPress 1 Comment

Why I STILL Love My iPhone

March 31, 2009 Apple AppStore Blackberry Customer Experience Customer Service iPhone iPod ITunes Store Skype smart phone Starbucks 2 Comments

Be Your Own Media – Hollywood Style

February 23, 2009 Ashton Kutcher Be Your Own Media BlueLine Diddy Ewan McGregor Gerard Butler John Mayer Maria Shriver Navel Marketing Shaquille O'Neal social media Twitter 2 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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Recent Posts

  • Customers Buy Products, Evangelists Buy Causes
  • Qwest’s So-Called “Spirit of Service”
  • Lead Measures vs. Lag Measures
  • The Cobbler’s Children Dilemma
  • Feedback on “Marketing From The Navel,” the Book

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