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by Navel Marketing

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Category Archives: word-of-mouth marketing

Customers Buy Products, Evangelists Buy Causes

Dove Customer Evangelism
May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 2 Comments

Lead Measures vs. Lag Measures

April 16, 2013 Lag Measure Lead Measure Marketing Metrics Measurements Measuring Marketing Metrics Leave a Comment

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing Leave a Comment

E-Book Readers Are For Influencers

October 15, 2010 Amazon Amazon Kindle Amazon.com Apple iPad Barnes & Noble barnes & noble nook digital publishing e-book e-reader eBook eReader iPad Kindle nook Sony Reader 2 Comments

Word of Mouth Marketing – Dilbert Style

October 4, 2010 comic strip dilbert Innie Model Navel Marketing Navel Model Word-of-Mouth word-of-mouth marketing Leave a Comment

Social Media Exhaustion

August 17, 2010 exhaustion Facebook Internet marketing Mass media Online Communities social media Social Network talk radio Twitter 3 Comments

Strategy First, Then Tactics

November 9, 2009 Amazon.com Facebook Marketing From the Navel Marketing Strategy Marketing Tactics Stephen Covey Sun Tzu: The Art of War for Managers; 50 Strategic Rules The 7 Habits of Highly Effective People viral marketing 4 Comments

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 3 Comments

The Twitter Business Model

May 22, 2009 Don Peppers Facebook Friend or Follow Google Microsoft Qwitter Return on Customer Seesmic TweetBeep TweetDeck TweetLater Twitter Twitter Business Model Twitterfeed 6 Comments

Why I STILL Love My iPhone

March 31, 2009 Apple AppStore Blackberry Customer Experience Customer Service iPhone iPod ITunes Store Skype smart phone Starbucks 2 Comments

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Evolution from Web 1.0 to Web 2.0 to Web 3.0
Declining Terms of Trade
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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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Recently Tweeted

  • Bucking the trend and seeing The Internship. Man of Steel next week. (at @HarkinsTheatres SanTan Village 16) 4sq.com/11mLb95 4 days ago
  • Great article on the decline in luxury home inventory. It also cites one of our own, @Walt_Danley, in the article. lnkd.in/BEy7nx 5 days ago
  • According to #RealEstate expert, @walt_danley, Why the real estate market is far from bubble territory marketwatch.com/story/phoenix-… 1 week ago
  • RT @walt_danley: Housing market now the 'tailwind' pushing economic growth - Phoenix Business Journal ow.ly/lic0e 1 week ago
  • RT @walt_danley: ZERO bank-owned luxury homes in some areas | PHX foreclosure rate down sharply from a year ago - ow.ly/lykcS 1 week ago

Recent Posts

  • Customers Buy Products, Evangelists Buy Causes
  • Qwest’s So-Called “Spirit of Service”
  • Lead Measures vs. Lag Measures
  • The Cobbler’s Children Dilemma
  • Feedback on “Marketing From The Navel,” the Book

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