After my post on Web 3.0, I had a friend of mine forward me a chart produced by the market research firm, Yankee Group. I believe the chart below to be the best depiction of the evolution from Web 1.0 to Web 2.0 to Web 3.0 that I have seen to date. (Thank you to Mike D.)
As you can see from the chart, Web 1.0 was about connectivity, Web 2.0 is about interactivity, and Web 3.0 will be about personalization. As the web evolves, companies will need to evolve with it. In my last post, I shared the McKinsey on Web 2.0 study with you. There are still many companies struggling to adopt the new paradigm of Web 2.0. If it has taken this long for it to finally reach mainstream, how long will it take them to adopt Web 3.0?
It is my belief that the leap from Web 1.0 to Web 2.0 is the largest. The simple reason is that it fundamentally changes the belief system upon which corporate America has operated for decades. Once a company understands that it is no longer in control and that the web is the ultimate choice vehicle, Web 3.0 is an easy transition. It simply requires implementing the tools to give customers options based on their preferences and based on a permission marketing model. Web 3.0 is simply giving consumers greater choice.
Where have you seen Web 3.0 application beginning to rear their little heads?