About

What is Navel Marketing?

Navel Marketing helps create organizations worth talking about and then arms their customers to spread the word. This includes a proprietary marketing strategy process, a set of tools for creating and measuring your marketing efforts, and outsourced marketing support to augment your internal staff in executing the plan.

Where did the term “Navel Marketing” come from?

When was the last time you truly contemplated your navel – beyond your morning lint excavation?

What does that have to do with marketing?

Those familiar with practice of Omphaloskepsis know the concept of contemplating one’s navel as an aid to meditation. Those of us who are bit more irreverent simply refer to it as “Navel-gazing”. Simply put, it is the practice of deep reflection and the process of becoming self-aware. It is an inside out approach…

True marketing means looking inward to develop a company worth talking about. Then you can more effectively spread your message. Navel Marketing works with companies to develop and implement the inner tools (a cause, a positioning statement, simple repeatable message, etc.) that create an organization worth talking about. We then help you implement word-of-mouth marketing tools that help you spread the message.

For a complete listing of our services, view our menu.

To see how Navel Marketing can transform your business, view our case studies.

Contact Us

208.283.4789
Email Us

2806 E. Hazeltine Way
Chandler, AZ 85249

The People Behind the Navel

Brian Critchfield

Brian_Critchfield_BWBesides his reputation as a connoisseur of brainless comedies and Barry Manilow music, Brian is an international speaker, author, and consultant on the topics of word of mouth marketing, marketing strategy, and online marketing. His work with hundreds of companies has generated not only amazing results, but helped him to hone a formula for building word of mouth from the inside out. He has delivered seminars from Johannesburg, South Africa to Kuala Lumpur, Malaysia and his articles have appeared in publications as far reaching as Forbes India. He is also currently writing a book detailing his formula called “Marketing from the Navel: Word-Of-Mouth From the Inside Out.” Now for the stodgy stuff…

Brian has almost 20 years of marketing, sales, and business development experience. He has been instrumental in launching and building many organizations including launching and building brands, growing sales forces and channels, launching new divisions, developing manufacturing partnerships, re-branding and re-positioning companies, and helping Fortune 500 firms launch products and develop go-to-market strategies. For the last 9 years, Brian has been running word-of mouth marketing agencies, delivering seminars, and working with clients all over the world.

Recently, Brian was awarded the Accomplished Under 40 award which recognizes the top 40 business leaders under the age of 40. He serves the community on several boards of directors, civic groups, and youth groups. He holds a BBA degree in Marketing from Boise State University and a Global MBA through the prestigious Thunderbird School of Global Management. Brian is married with 5 children, who may one day drive him to drink.

Mike Boss

Mike BossOne of the few Dead Head cat lovers of the world, Mike is the reigning world champion in “Name That Tune”. Mike is a 30 year PR veteran who is constantly pushing the envelope in his profession. He started his career as an analyst for Dataquest (now Gartner) where he researched trends in the technology industry. Later, he went over to the dark side as a flak for a prominent Portland agency and then moved to Boise where he ran his own PR agency for 10 years. Most recently, Mike was Director of Earned Media Strategies at BlueLine Grassroots Marketing and the PR Director for MPC Computers.

Mike also serves on the board of directors for Capital City Communicators and does extensive work for Habitat for Humanity. He is a blogger for the Idaho Business Review, Managing Editor of the TechBoise blog, and the head content creator for the Behind the Menu blog and podcast series. Mike has two grown children and recently joined the ranks of grandparent-hood, where he is looking to single-handedly break the Guinness World Record for most photographed child.

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