Introduction: The Consumer Revolution
Chapter 1: Marketing From the Inside Out
Chapter 2: Market With a Cause
Chapter 3: Dare to Be Different
Chapter 4: Create Employee Evangelists
Chapter 5: Build a Better Mousetrap
Chapter 6: Message
Chapter 7: Experience
Chapter 8: Measurement
Chapter 9: Arming customers to spread the word
Chapter 10: Publish
Chapter 11: Syndicate
Chapter 12: Integrate
Chapter 13: Converse
Chapter 14: Help
Chapter 15: Monitor
Chapter 16: Case Studies
Marketing Consultant, Social Media, Word of Mouth, Strategy, Digital, Search, Keynote Speaker 
I already love chapter 10!
I would like to read any drafts you might share about Message, Experience, Metrics and culminating with how to Arm Customers to Spread the Word… chapters 6-9 in any draft. If your TOC has changed – not surprising – but those sub-topics still interest me if you are addressing them.
Allan, I do need to go in there and update the TOC. I also need to post some of the chapters that are finished in order to get some feedback from everyone. Stay tuned…