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Category Archives: New Media

Customers Buy Products, Evangelists Buy Causes

May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 5 Comments

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing 5 Comments

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 9 Comments

A Word About Tolerance on the Social Web

June 25, 2009 building an online brand Freedom of speech social brands social media Social web tolerance 10 Comments

The Twitter Business Model

May 22, 2009 Don Peppers Facebook Friend or Follow Google Microsoft Qwitter Return on Customer Seesmic TweetBeep TweetDeck TweetLater Twitter Twitter Business Model Twitterfeed 7 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

Why Should I Use Twitter?

March 4, 2009 Facebook Online Communities Permission Marketing Social Network Twitter 9 Comments

Top 25 Social Networks

February 24, 2009 Blog blogging Compete.com Facebook MySpace Online Communities social media Social Network Social Networking Statistics Top 25 Social Networks Twitter 3 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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Marketing Consultant, Social Media, Word of Mouth, Strategy, Digital, Search, Keynote Speaker

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