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Category Archives: New Media

Customers Buy Products, Evangelists Buy Causes

May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 5 Comments

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing 5 Comments

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 9 Comments

A Word About Tolerance on the Social Web

June 25, 2009 building an online brand Freedom of speech social brands social media Social web tolerance 9 Comments

The Twitter Business Model

May 22, 2009 Don Peppers Facebook Friend or Follow Google Microsoft Qwitter Return on Customer Seesmic TweetBeep TweetDeck TweetLater Twitter Twitter Business Model Twitterfeed 7 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

Why Should I Use Twitter?

March 4, 2009 Facebook Online Communities Permission Marketing Social Network Twitter 9 Comments

Top 25 Social Networks

February 24, 2009 Blog blogging Compete.com Facebook MySpace Online Communities social media Social Network Social Networking Statistics Top 25 Social Networks Twitter 3 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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