Category Archives: Positioning

The Parable of the Old Ship Builder

Customers Buy Products, Evangelists Buy Causes

Qwest’s So-Called “Spirit of Service”

Strategy. Tools. Tactics.

E-Book Readers Are For Influencers

Marketing is About What You Are NOT

Marketing From The Navel

Idavation – How do you Market a State?

Take a Lesson From the King

When Advertising Can Make You a Mockery