The Parable of the Old Ship Builder
Category Archives: Positioning
Customers Buy Products, Evangelists Buy Causes
Qwest’s So-Called “Spirit of Service”
Strategy. Tools. Tactics.
E-Book Readers Are For Influencers
Marketing is About What You Are NOT
Marketing From The Navel
Idavation – How do you Market a State?
Take a Lesson From the King
When Advertising Can Make You a Mockery
