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Category Archives: Social Networking

Customers Buy Products, Evangelists Buy Causes

May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 5 Comments

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing 5 Comments

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Social Media Exhaustion

August 17, 2010 exhaustion Facebook Internet marketing Mass media Online Communities social media Social Network talk radio Twitter 3 Comments

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 5 Comments

A Word About Tolerance on the Social Web

June 25, 2009 building an online brand Freedom of speech social brands social media Social web tolerance 9 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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