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Category Archives: Web 2.0

Customers Buy Products, Evangelists Buy Causes

Dove Customer Evangelism
May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 5 Comments

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing 5 Comments

If Social Media Were a Planet…

October 14, 2010 Facebook Map of Online Communities social media Social media strategy Social Network Twitter 2 Comments

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Social Media Exhaustion

August 17, 2010 exhaustion Facebook Internet marketing Mass media Online Communities social media Social Network talk radio Twitter 3 Comments

Are The 4 Ps Dead?

November 2, 2009 4 Ps consumer revolution E. Jerome McCarthy Facebook Marketing Navel Marketing YouTube Leave a comment

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 9 Comments

The Twitter Business Model

May 22, 2009 Don Peppers Facebook Friend or Follow Google Microsoft Qwitter Return on Customer Seesmic TweetBeep TweetDeck TweetLater Twitter Twitter Business Model Twitterfeed 7 Comments

Facebook, Twitter, LinkedIn…Oh My

May 5, 2009 Facebook Jimmy Fallon LinkedIn MySpace social media Social Network Twitter Web 2.0 7 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

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The growing popularity of content marketing Convergence Around Content
Dove Customer Evangelism

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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  • Convergence Around Content
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