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Category Archives: Marketing Tactics

Convergence Around Content

The growing popularity of content marketing
January 17, 2015 Content Marketing email nurturing Public Relations SEO social media Leave a comment

Lead Measures vs. Lag Measures

April 16, 2013 Lag Measure Lead Measure Marketing Metrics Measurements Measuring Marketing Metrics 8 Comments

The Cobbler’s Children Dilemma

April 15, 2013 Cobblers Children Customer Evangelists Marketing Tactics Napsterize knowledge social media word-of-mouth marketing 1 Comment

Strategy. Tools. Tactics.

November 15, 2010 Customer Experience marketing from the inside out Navel Marketing Social Media Marketing viral marketing word-of-mouth marketing 5 Comments

If Social Media Were a Planet…

October 14, 2010 Facebook Map of Online Communities social media Social media strategy Social Network Twitter 2 Comments

Word of Mouth Marketing – Dilbert Style

October 4, 2010 comic strip dilbert Innie Model Navel Marketing Navel Model Word-of-Mouth word-of-mouth marketing Leave a comment

LinkedIn is the Business Lunch, Facebook is the Cocktail Party

September 16, 2010 business contacts business lunch cocktail party connect Facebook friend like LinkedIn unlike 6 Comments

Strategy First, Then Tactics

November 9, 2009 Amazon.com Facebook Marketing From the Navel Marketing Strategy Marketing Tactics Stephen Covey Sun Tzu: The Art of War for Managers; 50 Strategic Rules The 7 Habits of Highly Effective People viral marketing 4 Comments

How to Arm Customers to Spread the Word

September 24, 2009 Customer Evangelism Facebook LinkedIn Marketing Navel Marketing Online Communities Public Relations social media Social Network Twitter WordPress YouTube 9 Comments

What They Don’t Teach You In School… About Marketing

March 31, 2009 Al Ries Cause Marketing customer eva customer evangelist Jack Trout Marketing Positioning Segmentation social media Target market 6 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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