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Category Archives: word-of-mouth marketing

How NOT to Pitch a Blogger

September 5, 2008 blog pitches Blogger Relations blogging blogosphere Business Blogging Public Relations 1 Comment

And Airlines Wonder Why People Think They Suck

September 3, 2008 airline British Airways customer evangelist Customer Service Delta Southwest Stephen Covey 27 Comments

Web 2.0 Brings the World Together

August 11, 2008 Facebook globalization LinkedIn Social Networking Thunderbird Twitter Web 2.0 1 Comment

What do social networking and multi-level marketing have in common?

August 11, 2008 Crossing the Chasm Diffusion of Innovations multi-level marketing network marketing pyramid schemes Social Networking Twitter 1 Comment

Marketing Is For The Birds

August 6, 2008 Brand Loyalty Twitter Leave a comment

Evolution of the Web

July 31, 2008 Evolution of Web social media Web 1.0 Web 2.0 Web 3.0 Yankee Group Leave a comment

McKinsey Agrees: Web 2.0 is Not a Marketing Tactic

July 31, 2008 Blog Marketing Tactics McKinsey podcast Social Networking Web 2.0 wiki Leave a comment

What is Web 3.0?

July 23, 2008 Artificial Intelligence Certona Facebook Flickr LinkedIn MySpace Personal Creations Semantic Networks Web 2.0 Web 3.0 Wikipedia YouTube 4 Comments

Don’t Confuse Traffic for Love

July 11, 2008 Brand Loyalty community building search engine marketing 3 Comments

Reality TV Reflects Demand for Transparency

July 10, 2008 consumer revolution Customer Evangelism Reality TV transparency in marketing 3 Comments

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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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