I have heard this term rolling around for a little bit. At first, I thought it was another guy trying to make a name for himself by coining a phrase (and not a very creative one at that) and then trying to get it to stick. I mean, people are just starting to figure out how to use Web 2.0, but then you heap 3.0 on top of us and we are drowning in a sea of 1s and 0s (OK, let’s not be dramatic here).
The reality is that, although Web 3.0 is still being formulated, one thing is for sure – Web 3.0 will take advantage of artificial intelligence to create a more productive and intuitive user experience. You can read the Wikipedia definition here. Basically, this simply means that Web 3.0 will better understand what you want and need and will automatically serve it up to you. Pretty cool, huh?
There is still a lot of theory behind Web 3.0 and a lot of buzz words being thrown around like semantic web, cloud computing, and artificial intelligence, however, we have recently seen actual applications in this space that cause one to think that Web 3.0 may not be far away.
One such company is Certona Corporation. While the company has bee around for a few years, it is finally establishing a customer base with solid results to showcase. The company produces software that turns your eCommerce website into an artificial intelligence engine that will serve up content, product recommendations, or even coupons based on your browsing behavior. Picture a retail sales rep that knows exactly what you will want next and gives you a recommendation for it or even a coupon. Bet you would go back to that store again.
One of their more prominent case studies is with Personal Creations which, according to a press release, it the “top provider of personalized gifts in the United States.” Personal Creations is attributing 20% of its sales revenue to the system created by Certona. That is pretty impressive.
Not to sound like a Certona ad here, there are several other companies popping up now that are taking advantage of Web 3.0 technologies to create highly customized user experiences, beyond anything we have seen before. While Facebook, LinkedIn, MySpace, Flickr, Wikipedia, and YouTube have taken ownership of Web 2.0, we have yet to see who will emerge as the reigning champions of Web 3.0. Will it be you?
(**Author’s note – this post was NOT sponsored by Certona. I just thought it was cool)