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Strategy. Tools. Tactics.

By bcritchfield November 15, 2010 Leave a Comment

Navel Marketing helps create organizations worth talking about and then arms their customers to spread the word. This includes a proprietary marketing strategy process, a set of tools for creating and measuring your marketing efforts, and outsourced marketing support to augment your internal staff in executing the plan.

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Customers Buy Products, Evangelists Buy Causes

Dove Customer Evangelism
May 10, 2013 Advertising Cause Marketing Customer Evangelism Customer Evangelists Dove Dove Campaign For Real Beauty word-of-mouth marketing 1 Comment

Qwest’s So-Called “Spirit of Service”

Qwest Service Truck
May 6, 2013 Advertising Bad Examples of Advertising Customer Evangelism Customer Feedback Qwest Spirit of Service Leave a Comment

Lead Measures vs. Lag Measures

April 16, 2013 Lag Measure Lead Measure Marketing Metrics Measurements Measuring Marketing Metrics Leave a Comment

The Cobbler’s Children Dilemma

April 15, 2013 Cobblers Children Customer Evangelists Marketing Tactics Napsterize knowledge social media word-of-mouth marketing Leave a Comment

Feedback on “Marketing From The Navel,” the Book

December 3, 2010 Book Feedback Marketing From the Navel Leave a Comment

E-Book Readers Are For Influencers

October 15, 2010 Amazon Amazon Kindle Amazon.com Apple iPad Barnes & Noble barnes & noble nook digital publishing e-book e-reader eBook eReader iPad Kindle nook Sony Reader 2 Comments

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Declining Terms of Trade
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"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." -Sun Tzu

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Recent Posts

  • Customers Buy Products, Evangelists Buy Causes
  • Qwest’s So-Called “Spirit of Service”
  • Lead Measures vs. Lag Measures
  • The Cobbler’s Children Dilemma
  • Feedback on “Marketing From The Navel,” the Book

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Marketing Consultant, Social Media, Word of Mouth, Strategy, Digital, Search, Keynote Speaker
Blog at WordPress.com. Theme: Customized Ideation and Intent.
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