Feedback on “Marketing From The Navel,” the Book

As many of you know, I have had my head down focused on finishing up several more chapters of my book, Marketing From the Navel: How to become a company worth talking about and arm customers to spread the word. After making it through several bouts of writer’s block, distractions from kids, and overtures from the occasionally needy wife, I have posted the first 5 chapters on my site. Visit the Book page to see for yourself.

Here is where you come in. I am ever the believer in crowd sourcing and feedback and would love to hear any ideas or suggestions that you might have. Writing a book, as any author knows, is like birthing a child. This experience has been no different for me. It has been a cathartic process that feels a bit like Dumbledore’s Pensieve (for all of you Harry Potter fans) – a place to empty my thoughts, experiences, and some things I have learned along the way.

Trying to avoid the naivete that many in the social media world exhibit, however, I have password protected these pages so that only those who ask me for the password can view them. Intellectual property is a fickle thing. The Table of Contents and the Introduction are available password-free. However, if you want to read past that point, simply drop me an e-mail at and ask for the password.

Thank you all for your support and help. It is because of my experiences with many of you that these ideas have come about. Any feedback you can offer on the finished product would be much appreciated.


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