Brian Brown over at the Pajama Market Blog did a great job of producing a video that explains the basics of what a blog is. For those of you who wake up at night in a cold sweat with the word “blog” falling weakly from your lips, this is a good overview.
In summary, here are the basics:
- It’s a Web site. This might seem too obvious, but for technophobes it might need to be said.
- Adding articles is like writing an email. It’s as simple as writing a title, writing a message, attaching an image and hitting send.
- Readers can post comments. This interactive element differentiates blogs from many other Web sites.
- Readers can subscribe. They don’t have to check in all the time since they always know when new content goes up.
Thanks to the MarketingProfs eNewsletter for the summary.
Fantastic summary talking about the mystery. Thanks!