Brian Brown over at the Pajama Market Blog did a great job of producing a video that explains the basics of what a blog is. For those of you who wake up at night in a cold sweat with the word “blog” falling weakly from your lips, this is a good overview.

In summary, here are the basics:

• It’s a Web site. This might seem too obvious, but for technophobes it might need to be said.
• Adding articles is like writing an email. It’s as simple as writing a title, writing a message, attaching an image and hitting send.
• Readers can post comments. This interactive element differentiates blogs from many other Web sites.
• Readers can subscribe. They don’t have to check in all the time since they always know when new content goes up.

Thanks to the MarketingProfs eNewsletter for the summary.